EFFECTIVENESS OF CAMPAIGN TOOLS IN THE 2024 LEGISLATIVE CANDIDATE GENERAL ELECTION (EAST JAVA CASE STUDY)

Bayu Aulia Priyantomo; Esa Wahyu Endarti; Kodrat Sunyoto

doi:10.62567/micjo.v2i3.776

Authors

Bayu Aulia Priyantomo Universitas Wijaya Putra
Esa Wahyu Endarti Universitas Wijaya Putra https://orcid.org/0009-0003-0393-7894
Kodrat Sunyoto Universitas Wijaya Putra

DOI:

https://doi.org/10.62567/micjo.v2i3.776

Keywords:

Efeltivitas, Alat Peraga kampanye, Model EPIC, Pemilu, Komunikasi Politik

Abstract

This study aims to measure the level of effectiveness of the campaign equipment (APK) of legislative candidates in the 2024 general election campaign with the object of East Java province. To create a positive image to attract voters, visual campaign equipment is used, namely banners, billboards, social media and so on as regulated in the General Election Commission Regulation (PKPU). So that the campaign program of each legislative candidate is very important to evaluate the effectiveness of the campaign equipment. Data collection was carried out by purposive sampling. The researcher conducted a validity test of the questions before distributing the questionnaire. After the data was collected, the data was analyzed quantitatively using the EPIC model analysis with 12 indicators. The questionnaire has been tested for validity and reliability and scaled according to the Likert rule (1-5). Then tabulation was carried out on the respondents' answers to then be averaged and applied through the EPIC diagram. The calculation results showed that two dimensions, namely the Persuasion and Communication dimensions, got a value of 3.22 and 3.14 in the effective criteria and the next two variables, namely Empathy and Impact, got a value of 3.48 and 3.47 in the effective criteria. Of the various indicators, the question with the lowest value was about the legislative candidate's promise with a score of 3.01, considering that political promises are the most vulnerable things to prospective voters and influence the next election.

Downloads

Download data is not yet available.

References

Anshori, A. (2019). Opini Masyarakat Kota Medan Terhadap Pemilihan Serentak Presiden Dan Legislatif Tahun 2019. Jurnal Interaksi: Jurnal Ilmu Komunikasi, 3(2), 142–156. https://doi.org/10.30596/interaksi.v3i2.3352

Ardipandanto, A. (2019). PERMASALAHAN PENYELENGGARAAN PEMILU SERENTAK TAHUN 2019. Aryojati Ardipandanto, XI(11), 25–30.

Bawelle, L. R. J., Wilar, W. F., & Sondakh, E. (2022). Efektivitas Alat Peraga Kampanye Dalam PemilihanDewan PerwakilanRakyat Daerah Kota Manado Tahun 2019(StudiKasus Di KecamatanMalalayang ). JURNAL EKSEKUTIF, 2. https://ejournal.unsrat.ac.id/v3/index.php/jurnaleksekutif/article/view/44454

Butler, P., & Collins, N. (2001). Payment on delivery ‐ Recognising constituency service as political marketing. European Journal of Marketing, 35(9/10), 1026–1037. https://doi.org/10.1108/EUM0000000005956

Cannon, J. P., Perreault, W. D., & McCharthy, E. J. (2009). PEMASARAN DASAR : PENDEKATAN MANAJERIAL GLOBAL (16th ed.). Salemba Empat.

Durianto, Darmadi, Sugiarto, W., Anton Wachidin, Supratikno, & Hendrawan. (2016). Invasi Pasar dengan iklan yang Efekif Strategi, program, dan teknik pengukuran. PT. Gramedia Pustaka Utama.

Erminati Pancaningrum, & Wahyu Ari Rahayu. (2017). The Effectiveness of Facebook as an Advertising Strategic Method Using EPIC: A Case Study of Mie Jupe Jombang. Chinese Business Review, 16(7). https://doi.org/10.17265/1537-1506/2017.07.001

Fatimah, S. (2018). Kampanye sebagai Komunikasi Politik: Esensi dan Strategi dalam Pemilu. Resolusi: Jurnal Sosial Politik, 1(1). https://doi.org/10.32699/resolusi.v1i1.154

Ferdinand, A. (2014). Structural Equation Modeling Dalam Penelitian Manajemen: Aplikasi Model-Model Rumit Dalam Penelitian untuk Tesis Magister dan Disertasi Doktor. Badan Penerbit UNDIP.

Firmanzah. (2008). Marketing Politik: Antara Pemahaman dan Realitas. Yayasan Pustaka Obor Indonesia.

Ghozali, I. (2013). Aplikasi Analisis Multivariat dengan Program IBM SPSS 21 Update PLS Regresi. Badan Penerbit UNDIP.

Harsanto, P. W. (2016). BUDAYA NARSISTIK DALAM IKLAN PILKADA 2015. Imaji, 13(2). https://doi.org/10.21831/imaji.v13i2.7891

Hasanah, N., Nugroho, L. E., & Nugroho, E. (2016). Analisis Efektivitas Iklan Jejaring Sosial sebagai Media Promosi Menggunakan EPIC Model. Scientific Journal of Informatics, 2(2), 99. https://doi.org/10.15294/sji.v2i2.5075

Iswandi, H. (2021). Peran dan Pengaruh Tampilan Desain pada Periklanan. Besaung : Jurnal Seni Desain Dan Budaya, 3(3). https://doi.org/10.36982/jsdb.v3i3.493

Kusrianto, A. (2007). Pengantar Desain Komunikasi Visual. Andi Ofset.

Kustiawan, W., Rizky Ramadhani, K., Valentina Damanik, S., & Muharramsyah, A. (2022a). PENGARUH IKLAN POLITIK DALAM MENGAMBIL ASPIRASI RAKYAT. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(8), 1371–1380. https://doi.org/10.54443/sibatik.v1i8.178

Kustiawan, W., Rizky Ramadhani, K., Valentina Damanik, S., & Muharramsyah, A. (2022b). PENGARUH IKLAN POLITIK DALAM MENGAMBIL ASPIRASI RAKYAT. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(8), 1371–1380. https://doi.org/10.54443/sibatik.v1i8.178

Lasmadiarta, M. (2010). Facebook Marketing Revolution. Elex Media Komputindo.

Nielsen, A. C. (2000). Aplikasi Analisis Multivariat dengan Program IBM SPSS 21 Update PLS Regresi. AC Nielsen Ads@work.

Nikmah, N. (2015). Kandidat Petahana Dprd Kota Surabaya Pada Pemilu Legislatif 2014 (Studi Deskriptif Caleg Terpilih Melalui Partai Kebangkitan Bangsa). In Jurnal Politik Muda (Vol. 4, Issue 1).

Nursal, A. (2004). Political Marketing: Strategi Memenangkan Pemilu Sebuah Pendekatan Baru Kampanye Pemilihan DPR. PT. Gramedia Pustaka.

Parthama, I. G. N. (2019). Teks Verbal dan Visual Media Kampanye Pilgub Bali. Pustaka : Jurnal Ilmu-Ilmu Budaya, 19(2), 118. https://doi.org/10.24843/PJIIB.2019.v19.i02.p10

Perdana, K. (2019). EFEKTIVITAS ALAT PERAGA KAMPANYE CALON ANGGOTA LEGISLATIF: STUDI PENDAHULUAN PEMASARAN POLITIK PADA GENERASI MILENIAL DI PROVINSI LAMPUNG, INDONESIA. Maret, 4(1), 44–54.

Pich, C., Armannsdottir, G., & Dean, D. (2020). Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey. Journal of Political Marketing, 19(4), 414–434. https://doi.org/10.1080/15377857.2020.1825271

Putri, D. T. E., & -, M. (2017). POPULARITAS SELEBRITI SEBAGAI ALAT KOSMETIKA POLITIK. CosmoGov, 3(1), 103. https://doi.org/10.24198/cosmogov.v3i1.12640

Rahman. (2007). Sistem Politik Indonesia (W. Pramono, Ed.). Graha Ilmu .

Sepriansyah, M., Yazwardi, Y., & Zalpa, Y. (2021). Strategi dan Marketing Politik Caleg Anwar Al Sadat Dalam Pileg 2019 Dapil Palembang II Sumsel. Ampera: A Research Journal on Politics and Islamic Civilization, 2(2), 157–167. https://doi.org/10.19109/ampera.v2i2.7864

Shimp, A. T. (2003). Periklanan Promosi & Aspek Tambahan komunikasi Pemasaran Terpadu. Erlangga.

Sholikin, A. (2019). Mahalnya Ongkos Politik dalam Pemilu Serentak Tahun 2019. In Jurnal Transformative (Vol. 5).

Sucahyo, I., Sri Astuti N, V., & Aleandro, R. (2004). Pengaruh Kinerja Calon Anggota Legislatif terhadap Keterwakilan Partai Golkar di Kota Probolinggo Tahun 2024. Journal Of Social Science Research, 4, 10750–10758.

Sugiyono. (2017). Metode penelitian kuantitatif, kualitatif, dan R&D. ALFABETA.

Triwicaksono, Y. D. B. B., & Nugroho, A. (2021). Strategi Komunikasi Politik Pemenangan Kepala Daerah. JURNAL LENSA MUTIARA KOMUNIKASI, 5(1), 133–145. https://doi.org/10.51544/jlmk.v5i1.2037