A VALUE-ADDED ANALYSIS OF THE PEMPEK BUSINESS IN TENGGARONG, INDONESIA

Gusti Haqiqiansyah; Juliani; Said  Abdusysyahid; Muhammad  Syafril; Nurul Ovia  Oktawati; Etik Sulistiowati Ningsih; Erwan Sulistianto

doi:10.62567/micjo.v2i3.573

Authors

Gusti Haqiqiansyah University of Mulawarman
Juliani University of Mulawarman
Said Abdusysyahid University of Mulawarman
Muhammad Syafril University of Mulawarman
Nurul Ovia Oktawati University of Mulawarman
Etik Sulistiowati Ningsih University of Mulawarman
Erwan Sulistianto Mulawarman University

DOI:

https://doi.org/10.62567/micjo.v2i3.573

Keywords:

Added Value, Pempek, Hayami model, Indonesia

Abstract

The processing of fisheries products, characterized by the diversification of processed goods, presents a promising avenue for entrepreneurial endeavors. Product diversification holds the potential to augment the intrinsic value of products and concurrently elevate public consumption of fisheries-related commodities. This research aims to analyze the prospective added value stemming from the pempek businesses in Melayu Sub-District, Tenggarong, Kutai Kertanegara. The acquired data underwent meticulous processing, tabulation, and subsequent analytical examination, characterized by both descriptive and value-added analyses, utilizing the Hayami model. The research showed that the managed pempek businesses are predominantly of small scale, utilizing relatively simple technology. On average, a single production cycle yields 126.64 kg, or monthly output of 633.2 kg. The value-added analysis reveals a figure of 186,734 IDR per kg, with a commendable value-added ratio of 70.95%. This signifies that the conversion of belida fish into pempek not only imparts substantial value but also presents a highly promising avenue for further expansion and development.

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