IMPROVING BUSINESS MANAGEMENT EFFICIENCY THROUGH DIGITALIZATION ASSISTANCE USING SALES MASTER APPLICATION IN MSMES CANTEEN

Authors

  • Rita J D Atarwaman Universitas Pattimura
  • Mutiara Nazliza Universitas Pattimura
  • Rafly Aitya Saputra Universitas Pattimura
  • Yulianti Universitas Pattimura

DOI:

https://doi.org/10.62567/micjo.v3i1.2010

Keywords:

MSMEs, Digitalization, Sales Master, Business Management

Abstract

Micro, Small, and Medium Enterprises (MSMEs), especially canteen businesses, play an important role in supporting local economic activities due to their high daily transaction intensity. However, many MSME canteens still face problems in transaction recording, inventory management, and sales reporting because these activities are carried out manually. This community service activity aims to improve business management efficiency through digitalization assistance using the Sales Master application. The methods used include initial surveys, digitalization socialization, application usage training, hands-on assistance, and evaluation. The results show that MSME actors experienced improvements in transaction recording accuracy, inventory control, and accessibility of sales reports. The implementation of the Sales Master application positively impacts operational efficiency and supports the independence of local MSMEs.

Downloads

Download data is not yet available.

References

Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia. (2023). Perkembangan data usaha mikro, kecil, dan menengah (UMKM) di Indonesia. Jakarta: KemenKopUKM.

Laudon, K. C., & Laudon, J. P. (2018). Management information systems: Managing the digital firm (15th ed.). Pearson Education.

Oktaviani, R., & Handayani, S. (2021). Pemanfaatan teknologi digital dalam meningkatkan kinerja usaha mikro, kecil, dan menengah (UMKM). Jurnal Pengabdian Kepada Masyarakat, 5(2), 123–130.

Pramesti, D., & Nugroho, A. (2020). Digitalisasi pencatatan keuangan sebagai upaya peningkatan efisiensi pengelolaan UMKM. Jurnal Ekonomi dan Bisnis, 13(1), 45–52.

Rahayu, R., & Day, J. (2017). E-commerce adoption by SMEs in developing countries: Evidence from Indonesia. Eurasian Business Review, 7(1), 25–41.

Sari, N. P., & Wibowo, A. (2022). Pendampingan penggunaan aplikasi pencatatan penjualan pada UMKM sebagai upaya peningkatan daya saing. Jurnal Abdimas, 6(3), 211–218.

Sugiyono. (2022). Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.

Sutanto, E. M., & Kurniawan, M. (2021). Peran teknologi informasi dalam mendukung pengelolaan usaha kecil dan menengah. Jurnal Manajemen dan Kewirausahaan, 23(2), 89–98.

Tambunan, T. (2020). UMKM di Indonesia: Perkembangan, kendala, dan tantangan. Jakarta: Ghalia Indonesia.

Published

2026-01-31

How to Cite

Rita J D Atarwaman, Mutiara Nazliza, Rafly Aitya Saputra, & Yulianti. (2026). IMPROVING BUSINESS MANAGEMENT EFFICIENCY THROUGH DIGITALIZATION ASSISTANCE USING SALES MASTER APPLICATION IN MSMES CANTEEN. Multidisciplinary Indonesian Center Journal (MICJO), 3(1), 1944–1949. https://doi.org/10.62567/micjo.v3i1.2010

Similar Articles

<< < 4 5 6 7 8 9 10 11 12 13 > >> 

You may also start an advanced similarity search for this article.

Most read articles by the same author(s)