SISTEM INFORMASI PENGEMBANGAN UMKM DI SEKTOR PARIWISATA BERBASIS DIGITAL KABUPATEN SUMBA BARAT DAYA

Abstract

Southwest Sumba Regency (SBD) is a tourism destination rich in natural and cultural beauty, such as natural attractions, unique traditions, and stunning panoramas. The tourism sector is one of the main drivers of the regional economy, where Micro, Small, and Medium Enterprises (MSMEs) play a vital role in providing products and services to tourists. However, the development of MSMEs in the tourism sector still faces various obstacles, especially in terms of marketing, business management, and access to digital technology. This study aims to analyze the information system needs for MSMEs in the digital-based tourism sector in Southwest Sumba Regency. This research is expected to provide a real contribution in accelerating the digital transformation of tourism MSMEs in Southwest Sumba Regency. The research method uses a qualitative approach. Data collection techniques are carried out through observation, interviews, and literature studies. The results of this study are expected to provide a real contribution in accelerating the digital transformation of tourism MSMEs in Southwest Sumba Regency