STRATEGIES FOR ENCHANCING THE SUSTAINABILITY OF BATIK BAKARAN AS CULTURAL HERITAGE AND TOURISM ASSET IN BAKARAN VILLAGE, PATI REGENCY

Agung Yuliyanto Nugroho; Aghfarina Ulayya Maghnani; Aditha Agung Prakoso; Moch Nur Syamsu

doi:10.62567/micjo.v2i3.950

Authors

Agung Yuliyanto Nugroho Universitas Cendekia Mitra Indonesia
Aghfarina Ulayya Maghnani Ambarrukmo Tourism Institute
Aditha Agung Prakoso STIPRAM Yogyakarta
Moch Nur Syamsu STIPRAM Yogyakarta

DOI:

https://doi.org/10.62567/micjo.v2i3.950

Keywords:

Batik Bakaran, Cultural Heritage,Cultural Tourism,Preservation Strategies,Community Empowerment

Abstract

Batik Bakaran is one of Indonesia’s traditional textile arts that holds significant cultural and historical value. Preserving this heritage is not only important for maintaining cultural identity but also for developing cultural-based tourism. This research aims to analyze the strategies implemented to sustain the existence of Batik Bakaran and promote it as a cultural tourism attraction in Bakaran Village, Pati Regency. Using a qualitative descriptive method, the study involved interviews with artisans, local government officials, and tourism stakeholders. The findings indicate that preservation efforts include the development of batik training programs, integration of batik education in schools, and the revitalization of traditional motifs. Meanwhile, promotion strategies focus on branding, digital marketing, and the creation of batik tourism packages. The study concludes that collaborative efforts between artisans, communities, and the government are crucial in ensuring the continuity and economic potential of Batik Bakaran through cultural tourism.

Downloads

Download data is not yet available.

References

Apriliani, F. (2018). The impact of batik industry waste on the environment.

Bagus Brata, et al. (n.d.). Pelestarian dan pemanfaatan warisan budaya dalam pembangunan pariwisata Bali yang berkelanjutan. [Studi kualitatif].

Bakaran Batik Group & Department of Islamic Community Development Studies. (n.d.). Cultural preservation and the role of local wisdom in the creative industry.

Balitbangkumham. (2018). Kajian dampak pariwisata terhadap masyarakat lokal dan lingkungan. [Laporan riset].

Budi. (2021). Batik Bakaran as an intangible cultural heritage in Pati Regency.

Choirunnisa, et al. (2021). Pengembangan pariwisata berbasis kearifan lokal sebagai aset jangka panjang. Jurnal Kepariwisataan.

Dedi, S. (2009). Sejarah dan filosofi batik Jawa. Yogyakarta: Penerbit Seni Nusantara.

Devi, S., et al. (2022a). Interviewing as a data collection method: Best practices and recommendations. Journal of Research Methodology, 10(2), 112-120.

Harmoni, F., & Bangsa, S. (2023). The role of secondary data in cultural research: A review of literature. Cultural Heritage Journal, 12(1), 56-67.

Hasan, F. (2024). Pelestarian budaya lokal, pendidikan budaya, dan peran masyarakat. Jurnal Kebudayaan dan Pendidikan, 5(2), 45-62.

Nugroho, A. Y. (2024). Transformasi Digital: Mengoptimalkan Strategi E-Commerce di Era Disrupsi. Jurnal Ilmiah Bisnis Digital, 1(1), 56–66. https://doi.org/10.69533/372GVD16

Nugroho, A. Y., Kom, M., & Par, M. SISTEM DAN TEKNIK MANAJEMEN INVENTORY.

Nugroho, A. Y., Kom, S., Kom, M., & Par, M. HYBRIDISASI BUDAYA: ANTARA TRADISI DAN MODERNITAS. GLOBALISASI, 58.

Miles, M. B., & Huberman, A. M. (1994). Qualitative Data Analysis: An Expanded Sourcebook (2nd ed.). Thousand Oaks, CA: Sage Publications.

Nugraheni, A., & Aliyah, L. (n.d.). Pariwisata budaya dan potensi lokal dalam klaster ekonomi kreatif.

Prasetya, A. (2023). Indonesia's cultural potential in national tourism development.

Prof. Dr. Sapto Haryoko, M.Pd., P. D. (2020). ANALISIS DATA PENELITIAN KUALITATIF. Makassar: Badan Penerbit Universitas Negeri Makassar.

Puspita, E. K., et al. (2024). Epistemologi kearifan lokal: karakteristik dan peran dalam pembangunan berkelanjutan. Jurnal Sosiologi Budaya, 10(1), 77–95.

Putri Adinda Pratiwi, et al. (2023). Observational research methods in cultural studies: A comprehensive overview. International Journal of Cultural Research, 11(3), 222-235.

Reni Vitasurya, et al. (n.d.). Kearifan lokal dan adaptasi masyarakat terhadap lingkungan: tinjauan teori dan praktik.

Rogi, A. (2015). Desa wisata sebagai model pengembangan pariwisata berbasis masyarakat. Jurnal Pariwisata Daerah, 3(1), 12-29.

Salah Wahab. (1992). Pariwisata budaya: motivasi dan dampaknya terhadap masyarakat lokal. Jakarta: Universitas Indonesia Press.

Sari, I., & Zefri, D. (2019). Understanding primary data in cultural research. Cultural Studies Review, 9(1), 34-40.

Shayari, F., & Istanabi, R. (2023). Evaluasi desa wisata sebagai strategi pelestarian budaya lokal. Jurnal Pengembangan Wilayah dan Kebijakan, 7(1), 23–38

Soemarjadi, dkk. (2001). Batik Jawa: Asal-usul, ragam hias, dan filosofi. Jakarta: Balai Pustaka.

Suaib. (2017). Kearifan lokal sebagai modal sosial dalam perencanaan daerah. Jurnal Administrasi Publik, 12(2), 88–102.

Sukmadi, et al. (2020). Nilai-nilai kearifan lokal dan praktik sosial masyarakat Indonesia. Jurnal Antropologi dan Kebudayaan, 8(3), 120–138.

Suwantoro, B. (2004). Pengertian dan ruang lingkup pariwisata menurut UU No. 10/2009. Media Kepariwisataan, 2(1), 1–10.

Wahyu, A. (2015). Kearifan lokal: materi dan non-materi. Jurnal Kebudayaan Lokal, 4(4), 33–47.

Waruwu, T. (2024). Documentation techniques in cultural heritage research: Tools for effective analysis. Journal of Cultural Research Methods, 15(4), 101-115

Wibowo, H. (2022). Philosophy and techniques of batik as intangible cultural heritage.

Widadi, R. (2019). Batik: A world cultural heritage and national identity.

Wihast, E. (2011). Kontribusi sektor pariwisata dalam penciptaan lapangan kerja dan devisa negara. Jurnal Ekonomi dan Pembangunan, 3(2), 111–127.

Yin, R. K. (2014). Case Study Research: Design and Methods (5th ed.). Thousand Oaks, CA: Sage Publications.

Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Thousand Oaks, CA: Sage Publications