SMART TOURISM AND VISITOR DECISION-MAKING: AN EMPIRICAL STUDY ON MOBILE APPLICATION  USE AT MANGKUNEGARAN PALACE

Debora Shinta Dewi; Nining Yuniati; Moch Nur Syamsu; Agung Yuliyanto Nugroho

doi:10.62567/micjo.v2i3.1003

Authors

Debora Shinta Dewi Ambarrukmo Tourism Institute
Nining Yuniati Ambarrukmo Tourism Institute
Moch Nur Syamsu Ambarrukmo Tourism Institute
Agung Yuliyanto Nugroho Ambarrukmo Tourism Institute

DOI:

https://doi.org/10.62567/micjo.v2i3.1003

Keywords:

Smart Tourism, Mobile Application, Visit Decision, Cultural Tourism, Mangkunegaran Palace

Abstract

This study aims to determine the influence of smart tourism features in a mobile application on tourists’ decision to visit Pura Mangkunegaran Surakarta. Using a quantitative approach, the research tested four main smart tourism features: (1) Historical Information, (2) Cultural Gallery, (3) Cultural Events and News, and (4) Educational and Interactive Features. The study used a multiple linear regression method with data collected from 96 domestic respondents. The results show that all four smart tourism features simultaneously and partially have a significant effect on the decision to visit. The most influential features are Historical Information and Educational-Interactive content. These results emphasize the importance of digital platforms in promoting and preserving cultural tourism through smart technologies.

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