UTILIZING SOCIAL MEDIA FOR ENVIRONMENTAL AWARENESS CAMPAIGNS

Dedy Chrisman H Damanik

doi:10.62567/micjo.v2i2.495

Authors

Dedy Chrisman H Damanik Universitas Bhayangkara Jakarta Raya

DOI:

https://doi.org/10.62567/micjo.v2i2.495

Keywords:

digital communication, environmental advocacy, environmental awareness, environmental campaigns, social media

Abstract

Social media has become an effective platform for disseminating information and raising environmental awareness. This article explores how social media is utilized as a communication tool in environmental campaigns, focusing on strategies, challenges, and its impact on public awareness. Research indicates that social media plays a significant role in reaching broader audiences, accelerating information dissemination, and encouraging public participation in environmental actions. However, challenges such as misinformation and unethical use of social media must also be addressed. This article provides recommendations to optimize social media in supporting sustainable environmental campaigns.

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