APLIKSI E COMERCE SEBAGAI STRATEGI PEMASARAN PRODUK USAHA KECIL MENENGAH (UKM) DENGAN GOOGLE ADS

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, including in Southwest Sumba Regency, which had 20,020 micro and small enterprises (SMEs) in 2021 and 15,461 in 2022, according to data from the Statistics Indonesia (BPS) of East Nusa Tenggara Province. This data indicates a decline in the number of MSMEs in Southwest Sumba Regency between 2021 and 2022. Entrepreneurs face various challenges, particularly in product marketing. The main obstacles experienced by entrepreneurs are less strategic business locations, dependence on shops or supermarkets that charge high profit margins, and minimal use of social media and mobile applications for product marketing. Developing an e-commerce application integrated with Google Ads campaigns can be a solution to strengthen MSME digital marketing effectively and efficiently. Small and Medium Enterprises (SMEs) in Indonesia play a vital role in the economy, including in Southwest Sumba Regency. An e-commerce application developed using the Laravel framework provides an effective and efficient solution for managing online product sales. Key features such as product management, user management, and the checkout process have been successfully implemented