DIGITAL MARKETING STRATEGY FOR TEMPEH CHIPS IN RONDAMAN DOLOK VILLAGE

Abstract

KKN activities in Rondaman Dolok Village, Portibi District, North Padang Lawas Regency, North Sumatra Province with the theme "Tempeh Chips Marketing Strategy Through Digital in Rondaman Dolok Village". This community service activity aims to help increase the marketing of tempeh chips in Rondaman Dolok Village through digital media. In the current era, marketing is not only done directly or through physical stores, but can also be done by utilizing digital technology. Social media such as WhatsApp, and Instagram are effective means to introduce products to the wider community. However, there are still many small business actors in the village who have not made optimal use of digital media due to limited knowledge, skills, and understanding of interesting promotional methods. Therefore, this program is carried out to provide assistance and direction to tempeh chips business actors so that they can use digital media as a marketing tool. The methods of the activities carried out include field observations, interviews with business actors, providing simple training on digital marketing, and assistance in creating promotional content. Business actors were given an understanding of the importance of attractive product photos, writing short and clear captions, and how to share product information through social media. In addition, a simulation was also carried out on how to serve potential buyers online so that communication with consumers becomes faster and easier. This activity is designed with simple language so that it is easy to understand and can be directly applied by the local community. The results of the activity show that there are positive changes in tempeh chips business actors in Rondaman Dolok Village. They began to understand that digital marketing can help expand the sales reach, not only to local residents but also to consumers outside the village. Tempeh chips products are becoming more known because promotional information can be spread quickly through social media. In addition, a more attractive product display also increases consumer buying interest. Business actors feel more confident in marketing their products because they already know how to make simple but effective promotions. From the results of this activity, it can also be seen that digital media can be a cheap and easy solution to develop small businesses in rural areas. In conclusion, the marketing strategy of tempeh chips through digital media in Rondaman Dolok Village has proven to have great benefits in supporting the development of community businesses. Digital marketing helps expand the market, facilitate promotion, and increase the attractiveness of products. With With the right assistance, small business actors can take advantage of simple technology to increase sales. This activity is expected to be the first step for the village communities to continue to develop businesses in a more modern and sustainable manner.