PENGARUH MEDIA SOSIAL DAN LITERASI DIGITAL TERHADAP POLA BELAJAR MAHASISWA DARI TATAP MUKA KE ONLINE PADA MAHASISWA ILMU KOMUNIKASI ANGKATAN 2022-2025 IWU
DOI:
https://doi.org/10.62567/ijosse.v2i3.3261Keywords:
Media Sosial, Literasi Digital, Perubahan Pola Belajar, Pembelajaran Online, MahasiswaAbstract
Penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan literasi digital terhadap perubahan pola belajar mahasiswa dari tatap muka ke online pada mahasiswa Program Studi Ilmu Komunikasi Angkatan 2022–2025 di International Women University. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan paradigma positivistik. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji kualitas instrumen, uji asumsi klasik, serta regresi linier berganda. Hasil penelitian menunjukkan bahwa media sosial dan literasi digital berpengaruh positif dan signifikan terhadap perubahan pola belajar mahasiswa, baik secara parsial maupun simultan. Literasi digital menjadi variabel yang memberikan pengaruh lebih dominan. Dengan demikian, semakin baik pemanfaatan media sosial dan semakin tinggi kemampuan literasi digital, semakin baik pula perubahan pola belajar mahasiswa dalam menghadapi pembelajaran berbasis teknologi digital. Penelitian ini diharapkan menjadi masukan bagi perguruan tinggi dalam mengembangkan pembelajaran inovatif dan meningkatkan kompetensi literasi digital mahasiswa.
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