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• THE INFLUENCE OF CONTENT MARKETING, OMNICHANNEL MARKETING, AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS THROUGH BRAND AWARENESS IN THE BCA ‘DON’T KNOW KASIH NO.’ ADVERTISEMENT

  Syahdan Muhamad Rezky, Putu Nina Madiawati, Mahir Pradana

  708 - 720

  2026-01-15

  DOI: https://doi.org/10.62567/micjo.v3i1.1749