BUNDA MENYAPA CAMPAIGN: INITIATING INSTITUTIONAL ADVOCACY FOR EARLY CHILDHOOD EDUCATION THROUGH PUBLIC DISCUSSION IN KEDUNGBANTENG, BANYUMAS
DOI:
https://doi.org/10.62567/jpi.v2i2.2587Keywords:
Bunda Menyapa Campaign, Bunda PAUD, Public Discussion, Institutional Advocacy, Early Childhood Education, BanyumasAbstract
The Bunda Menyapa Campaign is a community service initiative designed to initiate institutional advocacy for early childhood education through the involvement of Bunda PAUD at the village and sub-district levels. This activity was conducted in the form of a public discussion involving the Bunda Menyapa PKM project team, Bunda PAUD Desa Kedungbanteng Kecamatan Kedungbanteng, Banyumas District, and college students from the Early Childhood Education Teacher Education Study Program of Universitas Muhammadiyah Purwokerto. The students participated as the proposing group of the campaign idea and as the writers of the Bunda Menyapa campaign song. The activity aimed to formulate the initial embryo of the Bunda Menyapa Campaign as an institutional advocacy model to be proposed to Bunda PAUD Kabupaten Banyumas. The method consisted of participatory public discussion, campaign concept presentation, stakeholder dialogue, theme-song discussion, and initial review of a policy brief proposal. The result of the activity was the formation of an early campaign concept that integrates symbolic leadership, community communication, institutional advocacy, and policy recommendation. The discussion also opened an opportunity for the policy brief proposal to be developed into a practical advocacy document for strengthening PAUD governance in Banyumas District.
References
Benavides, J. A., Caparrós, C., da Silva, R. M., Lembo, T., Tem Dia, P., Hampson, K., & Dos Santos, F. (2021). The power of music to prevent and control emerging infectious diseases. Frontiers in Medicine, 8, 756152. doi:10.3389/fmed.2021.756152
Dada, S., Aivalli, P., De Brún, A., Barreix, M., Chelwa, N., Mutunga, Z., Vwalika, B., & Gilmore, B. (2023). Understanding communication in community engagement for maternal and newborn health programmes in low- and middle-income countries: A realist review. Health Policy and Planning, 38(9), 1079–1098. doi:10.1093/heapol/czad078
Daniswara, B. A. (2024). Peran Bunda PAUD dalam mewujudkan pengembangan anak usia dini holistik integratif di Kabupaten Semarang. Jurnal Ilmiah Wahana Pendidikan, 10(10), 159–166. doi:10.5281/zenodo.11351152
Kemdikbudristek. (2024). Pedoman Peran Bunda PAUD (2nd ed.). Direktorat Jenderal PAUD, Pendidikan Dasar, dan Pendidikan Menengah.
Manana, P. N., Jewett, S., Zikhali, J., Dlamini, D., Mabaso, N., Mlambo, Z., Ngobese, R., & Munhenga, G. (2021). “Maskandi experience”: Exploring the use of a cultural song for community engagement in preparation for a pilot sterile insect technique release programme for malaria vector control in KwaZulu-Natal Province, South Africa 2019. Malaria Journal, 20, 204. doi:10.1186/s12936-021-03736-9
Nurdin, D., & Shidiq, G. M. (2024). Enhancing early childhood education: Boosting educator skills through collaboration between PAUD Working Group and higher education institutions. Al-Ishlah: Jurnal Pendidikan, 16(2), 2485–2496. doi:10.35445/alishlah.v16i2.4427
Purba, R. I., Sinaga, P., Hariandja, E. S., & Parani, R. (2024). Supporting quality management in Indonesia’s early childhood education through accreditation processes. Issues in Educational Research, 34(3), 1129–1147.
SEAMEO CECCEP. (2023). Policy brief on universal child care. Southeast Asian Ministers of Education Organization Regional Centre for Early Childhood Care Education and Parenting.
Shakir, F. N., Kazi, M. R., Chowdhury, N., Baig, K., Shahid, M., & Turin, T. (2021). Developing policy briefs as a knowledge engagement tool to mobilize research towards implementation or translate knowledge to action. South East Asia Journal of Public Health, 11(1), 10–19.
Sheffield, D., & Irons, J. Y. (2021). Songs for health education and promotion: A systematic review with recommendations. Public Health, 198, 280–289. doi:10.1016/j.puhe.2021.07.020
UNESCO. (2022). Tashkent Declaration and Commitments to Action for Transforming Early Childhood Care and Education. UNESCO.
UNESCO GEM Report. (2024). Monitoring progress towards SDG Target 4.2 on early childhood. Global Education Monitoring Report Team.
UNICEF Indonesia. (2024). Enhancing public finance for better early childhood education in Indonesia. UNICEF Indonesia.
World Bank. (2023). Assessment of Indonesia’s early childhood education and development system. World Bank.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Iwan Kurniawan, Muthmainah Muthmainah, Tatik Ariyati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
