Harmono H, Yulianto A. THE DYNAMICS OF USER-GENERATED CONTENT ON TIKTOK SOCIAL MEDIA IN RELATION TO BRAND TRUST AND UNIVERSITY CHOICE DECISIONS: THE ROLE OF BRAND AUTHENTICITY AS A MEDIATING VARIABLE. MICJO [Internet]. 2026 Aug. 13 [cited 2026 Aug. 13];3(3):3959-72. Available from: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/3005