Adi Priyatna, Agus Purnomo. COMPETITIVE ADVANTAGE STRATEGY BASED ON PRODUCT DIFFERENTIATION: A QUALITATIVE CASE STUDY OF A BAKERY MSME IN BANDAR LAMPUNG, INDONESIA. MICJO [Internet]. 2026 Jan. 31 [cited 2026 Feb. 10];3(1):2141-8. Available from: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/2261