Iqbal Zainul Muttaqin. DESIGNING A PRE-LAUNCH DIGITAL MARKETING STRATEGY BASED ON CONSUMER INSIGHT, CUSTOMER JOURNEY, AND VALUE PROPOSITION TO ENHANCE BRAND AWARENESS OF A DIGITAL JOURNALING PLATFORM. MICJO [Internet]. 2026 Jan. 31 [cited 2026 Mar. 27];3(1):1776-19. Available from: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/2125