Virnanda Laraswati, Indrawati. THE INFLUENCE OF SALES PROMOTION, UTILITARIAN, SELF ESTEEM, AND HEDONIC MOTIVE ON PURCHASE DECISION WITH IMPULSE BUYING AND BEHAVIOR INTENTION AS VARIABLE INTERVENINGS IN SHOPEE IN GEN Z. MICJO [Internet]. 2025 Nov. 10 [cited 2025 Nov. 25];2(4):5286-301. Available from: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/1476