Rahman A, Mahir Pradana, Arry Widodo. EXPLORING A MODERATED MEDIATION MODEL OF SITUATIONAL CONTEXT AND BRAND IMAGE ON PURCHASE INTENTION VIA ELECTRONIC WORD OF MOUTH (EWOM) A CASE STUDY OF SHOPEE IN WEST JAVA. MICJO [Internet]. 2025 Aug. 30 [cited 2025 Nov. 4];2(3):3933-50. Available from: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/1040