Muhamad Ilham and Irsandi, “BRANDING AND DIGITAL PROMOTION STRATEGIES OF STREET COFFEE MSMES TO ENHANCE SALES COMPETITIVENESS: A CASE STUDY IN KOTABUMI, INDONESIA”, Multidisciplinary Indonesian Center Journal, vol. 3, no. 1, pp. 2133–2140, Jan. 2026, doi: 10.62567/micjo.v3i1.2260.