Fashi Septiani and Irsandi (2026) “BRANDING STRATEGIES AND COMPETITIVE ADVANTAGE OF MICRO AND SMALL COFFEE ENTERPRISES: A QUALITATIVE CASE STUDY OF 360 COFFEE IN INDONESIA ”, Multidisciplinary Indonesian Center Journal (MICJO), 3(1), pp. 2109–2115. doi: 10.62567/micjo.v3i1.2257.