Anindita Fadhillah (2025) “ANALYSIS OF CUSTOMER RETENTION STRATEGIES FOR SMALL AND MEDIUM-SIZED FRIED CHICKEN BUSINESSES IN JAKARTA: THE MEDIATING ROLE OF CUSTOMER SATISFACTION BASED ON PRODUCT QUALITY, SERVICE ”, Multidisciplinary Indonesian Center Journal (MICJO), 2(4), pp. 4930–4945. doi: 10.62567/micjo.v2i4.1453.