Wulandari, Aghnia, Suryono Efendi, and Hasanudin. 2025. “CUSTOMER-DRIVEN EXCELLENCE STRATEGY: LEVERAGING SERVICE QUALITY, BRAND CREDIBILITY, AND PERCEIVED VALUE IN THE UMRAH TRAVEL INDUSTRY IN DEPOK CITY”. Multidisciplinary Indonesian Center Journal (MICJO) 2 (4):4179-90. https://doi.org/10.62567/micjo.v2i4.1146.