Rosadiputri , Kadiva Dwilia, and Indira Rachmawati. 2025. “INFLUENCE OF LIVE STREAMING SHOPPING FEATURE ON PURCHASE INTENTION FOR LOCAL BEAUTY BRAND THROUGH EMOTIONAL FACTORS IN THE S-O-R MODEL”. Multidisciplinary Indonesian Center Journal (MICJO) 2 (3):3707-21. https://doi.org/10.62567/micjo.v2i3.1076.