APRILIA TRI ASIFA; HENDRI RUDIAWAN; JHON NASYAROEKA. ANALYSIS OF BRAND IMAGE ON CONSUMER DECISIONS TO BUY FASHION PRODUCT ONLINE IN E-COMMERCE OF GENERATION Z AT BANDAR LAMPUNG CITY. Multidisciplinary Indonesian Center Journal (MICJO), [S. l.], v. 2, n. 2, p. 1974–1983, 2025. DOI: 10.62567/micjo.v2i2.696. Disponível em: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/696. Acesso em: 29 sep. 2025.