HARMONO, Harmono; YULIANTO, Aan. THE DYNAMICS OF USER-GENERATED CONTENT ON TIKTOK SOCIAL MEDIA IN RELATION TO BRAND TRUST AND UNIVERSITY CHOICE DECISIONS: THE ROLE OF BRAND AUTHENTICITY AS A MEDIATING VARIABLE. Multidisciplinary Indonesian Center Journal (MICJO), [S. l.], v. 3, n. 3, p. 3959–3972, 2026. DOI: 10.62567/micjo.v3i3.3005. Disponível em: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/3005. Acesso em: 13 aug. 2026.