PUTRI, Eidelweijs Adririnjani; MUJITO, Mujito; ASRI, Tika Kartika; TRISSETIANTO, Andri Catur. MARKETING STRATEGY ANALYSIS USING THE SWOT APPROACH AT PT SERENA INDOPANGAN INDUSTRI. Multidisciplinary Indonesian Center Journal (MICJO), [S. l.], v. 3, n. 3, p. 3973–3982, 2026. DOI: 10.62567/micjo.v3i3.2996. Disponível em: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/2996. Acesso em: 13 aug. 2026.