ADI PRIYATNA; AGUS PURNOMO. COMPETITIVE ADVANTAGE STRATEGY BASED ON PRODUCT DIFFERENTIATION: A QUALITATIVE CASE STUDY OF A BAKERY MSME IN BANDAR LAMPUNG, INDONESIA. Multidisciplinary Indonesian Center Journal (MICJO), [S. l.], v. 3, n. 1, p. 2141–2148, 2026. DOI: 10.62567/micjo.v3i1.2261. Disponível em: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/2261. Acesso em: 10 feb. 2026.