MUHAMAD ILHAM; IRSANDI. BRANDING AND DIGITAL PROMOTION STRATEGIES OF STREET COFFEE MSMES TO ENHANCE SALES COMPETITIVENESS: A CASE STUDY IN KOTABUMI, INDONESIA. Multidisciplinary Indonesian Center Journal (MICJO), [S. l.], v. 3, n. 1, p. 2133–2140, 2026. DOI: 10.62567/micjo.v3i1.2260. Disponível em: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/2260. Acesso em: 29 mar. 2026.