FASHI SEPTIANI; IRSANDI. BRANDING STRATEGIES AND COMPETITIVE ADVANTAGE OF MICRO AND SMALL COFFEE ENTERPRISES: A QUALITATIVE CASE STUDY OF 360 COFFEE IN INDONESIA . Multidisciplinary Indonesian Center Journal (MICJO), [S. l.], v. 3, n. 1, p. 2109–2115, 2026. DOI: 10.62567/micjo.v3i1.2257. Disponível em: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/2257. Acesso em: 10 feb. 2026.