LAKSMI, Devi; AHIDIN, Udin; KASMAD. THE INFLUENCE OF BRAND IMAGE, PRICE, PROMOTION, AND DISTRIBUTION CHANNELS ON PURCHASE DECISIONS OF DOMESTICALLY PRODUCED INDUSTRIAL LED LIGHTING. Multidisciplinary Indonesian Center Journal (MICJO), [S. l.], v. 3, n. 1, p. 2070–2087, 2026. DOI: 10.62567/micjo.v3i1.2251. Disponível em: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/2251. Acesso em: 10 feb. 2026.