IQBAL ZAINUL MUTTAQIN. DESIGNING A PRE-LAUNCH DIGITAL MARKETING STRATEGY BASED ON CONSUMER INSIGHT, CUSTOMER JOURNEY, AND VALUE PROPOSITION TO ENHANCE BRAND AWARENESS OF A DIGITAL JOURNALING PLATFORM. Multidisciplinary Indonesian Center Journal (MICJO), [S. l.], v. 3, n. 1, p. 1776–1179, 2026. DOI: 10.62567/micjo.v3i1.2125. Disponível em: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/2125. Acesso em: 27 mar. 2026.