RITA J D ATARWAMAN; SYANTAL MUSTAMU; CLAUDYA IFENTRI; JUMIATI LAHADASI; JOHAN DAUD BANAWI; ZULEYKA TAHERA MARASABESSY; PIETER RUMAWATINE. IMPROVING MANAGERIAL BEHAVIOR UNDERSTANDING THROUGH THE IMPLEMENTATION OF BEHAVIORAL ACCOUNTING IN MSMES: A CASE STUDY ON GINZA BUSSINESS. Multidisciplinary Indonesian Center Journal (MICJO), [S. l.], v. 3, n. 1, p. 1072–1078, 2026. DOI: 10.62567/micjo.v3i1.1943. Disponível em: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/1943. Acesso em: 1 feb. 2026.