VIRNANDA LARASWATI; INDRAWATI. THE INFLUENCE OF SALES PROMOTION, UTILITARIAN, SELF ESTEEM, AND HEDONIC MOTIVE ON PURCHASE DECISION WITH IMPULSE BUYING AND BEHAVIOR INTENTION AS VARIABLE INTERVENINGS IN SHOPEE IN GEN Z. Multidisciplinary Indonesian Center Journal (MICJO), [S. l.], v. 2, n. 4, p. 5286–5301, 2025. DOI: 10.62567/micjo.v2i4.1476. Disponível em: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/1476. Acesso em: 25 nov. 2025.