ANINDITA FADHILLAH. ANALYSIS OF CUSTOMER RETENTION STRATEGIES FOR SMALL AND MEDIUM-SIZED FRIED CHICKEN BUSINESSES IN JAKARTA: THE MEDIATING ROLE OF CUSTOMER SATISFACTION BASED ON PRODUCT QUALITY, SERVICE . Multidisciplinary Indonesian Center Journal (MICJO), [S. l.], v. 2, n. 4, p. 4930–4945, 2025. DOI: 10.62567/micjo.v2i4.1453. Disponível em: https://e-jurnal.jurnalcenter.com/index.php/micjo/article/view/1453. Acesso em: 4 nov. 2025.