Rita J D Atarwaman; Syantal Mustamu; Claudya Ifentri; Jumiati Lahadasi; Johan Daud Banawi; Zuleyka Tahera Marasabessy; Pieter Rumawatine. IMPROVING MANAGERIAL BEHAVIOR UNDERSTANDING THROUGH THE IMPLEMENTATION OF BEHAVIORAL ACCOUNTING IN MSMES: A CASE STUDY ON GINZA BUSSINESS. MICJO 2026, 3, 1072-1078.