Muhamad Ilham; Irsandi. BRANDING AND DIGITAL PROMOTION STRATEGIES OF STREET COFFEE MSMES TO ENHANCE SALES COMPETITIVENESS: A CASE STUDY IN KOTABUMI, INDONESIA. Multidisciplinary Indonesian Center Journal 2026, 3 (1), 2133-2140. https://doi.org/10.62567/micjo.v3i1.2260.