[1]
Aprilia Tri Asifa et al. 2025. ANALYSIS OF BRAND IMAGE ON CONSUMER DECISIONS TO BUY FASHION PRODUCT ONLINE IN E-COMMERCE OF GENERATION Z AT BANDAR LAMPUNG CITY. Multidisciplinary Indonesian Center Journal (MICJO). 2, 2 (May 2025), 1974–1983. DOI:https://doi.org/10.62567/micjo.v2i2.696.