[1]
Billy Reihan Yusuf and Dadang Munandar 2026. THE EFFECT OF PRICE AND ADVERTISING ON CONSUMER BEHAVIOR IN THE TIKTOK SHOP MARKETPLACE (Survey of Business Administration Students at the Faculty of Social and Business, International Women’s University). Multidisciplinary Indonesian Center Journal (MICJO). 3, 1 (Jan. 2026), 1910–1919. DOI:https://doi.org/10.62567/micjo.v3i1.2174.