Erlita et al. 2026. FORMULATING BUSINESS STRATEGY AND PROFITABILITY TO INCREASE COMPANY VALUE: AN ANALYSIS OF THE MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY. Multidisciplinary Indonesian Center Journal (MICJO). 3, 1 (Jan. 2026), 1035–1046. DOI:https://doi.org/10.62567/micjo.v3i1.1932.