View of The THE INFLUENCE OF NEGATIVE ELECTRONIC WORD OF MOUTH AND VARIETY SEEKING ON BRAND SWITCHING BEHAVIOR WITH CUSTOMER ENGANGEMENT AS AN INTERVENING VARIABLE (A STUDY ON SCARLETT SERUM PRODUCTS AMONG GEN Z)

Return to Article Details The THE INFLUENCE OF NEGATIVE ELECTRONIC WORD OF MOUTH AND VARIETY SEEKING ON BRAND SWITCHING BEHAVIOR WITH CUSTOMER ENGANGEMENT AS AN INTERVENING VARIABLE (A STUDY ON SCARLETT SERUM PRODUCTS AMONG GEN Z) Download Download PDF