Joko, and Tarjono. “PENGARUH BRAND IMAGE DAN PERCEIVED QUALITY TERHADAP WILLINGNESS TO PAY PREMIUM PADA PRODUK UMKM LOKAL”. Indonesian Journal of Social Science and Education (IJOSSE) 2, no. 2 (May 23, 2026): 606–614. Accessed August 17, 2026. https://e-jurnal.jurnalcenter.com/index.php/ijosse/article/view/2804.