JOKO; TARJONO. PENGARUH BRAND IMAGE DAN PERCEIVED QUALITY TERHADAP WILLINGNESS TO PAY PREMIUM PADA PRODUK UMKM LOKAL. Indonesian Journal of Social Science and Education (IJOSSE), [S. l.], v. 2, n. 2, p. 606–614, 2026. DOI: 10.62567/ijosse.v2i2.2804. Disponível em: https://e-jurnal.jurnalcenter.com/index.php/ijosse/article/view/2804. Acesso em: 17 aug. 2026.