PURWANTO, Irfan Hary; FERNANDO, Perry; RUSWANDI, Wawan. PENGARUH PRODUCT KNOWLEDGE DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA SUKABUMI. Indonesian Journal of Social Science and Education (IJOSSE), [S. l.], v. 2, n. 1, p. 735–745, 2026. DOI: 10.62567/ijosse.v2i1.2159. Disponível em: https://e-jurnal.jurnalcenter.com/index.php/ijosse/article/view/2159. Acesso em: 2 feb. 2026.