Joko and Tarjono 2026. PENGARUH BRAND IMAGE DAN PERCEIVED QUALITY TERHADAP WILLINGNESS TO PAY PREMIUM PADA PRODUK UMKM LOKAL. Indonesian Journal of Social Science and Education (IJOSSE). 2, 2 (May 2026), 606–614. DOI:https://doi.org/10.62567/ijosse.v2i2.2804.